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In love with beauty and fascinated by technological progress, our ultimate goal is to create audacious and committed jewelry, by combining craftsmanship and innovation.
New York is where we spent 2 years of our life and happened to discover this brilliant innovation : the lab-grown diamond. Since then, this diamond cultivated in a laboratory resounds in us like the obvious alternative of mined diamonds, like a social and environmental step forward.
Modern, it’s a revolution for the jewelry world. Sustainable, it leaves our earth intact. Traceable, it guarantees fair and equitable work conditions. In search of transparency and sense, we were able to create a desirable, ethical, and responsable jewelry. How can you not succumb to this gem of the 21st century?
Simply, a diamond.
Did you know that the diamond is the precious stone that has the simplest chemical composition ? Whether it is extracted from mines or created in a laboratory, the diamond is composed of only pure carbon.
Thus, the lab-grown diamond presents the exact same physical, chemical, and visual properties as the mined diamond. A gemologist, with the naked eye, with a magnifying glass, or even with a x10 microscope can not tell the difference. It’s a diamond. Their only difference : their origin. One comes from mines, and the other is created in a laboratory by humans.
Fruit de la science et de l’innovation technologique, le diamant cultivé en laboratoire est aujourd’hui le seul diamant complètement traçable conçu dans le respect des hommes et de notre planète.
In order to understand, let's start with some geology… approximately 100 million years ago, diamonds were formed more than 150km underground with pure carbon subject to extreme temperatures and pressure. Then, these rough diamonds came up to the surface by volcanic eruptions. By digging, humans discover these mineral deposits regularly and open mines to draw the ressources.
Thanks to progress in the technological field, you can now buy yourself a diamond all while leaving our earth intact. Indeed, by reproducing the same earthly conditions needed to form a diamond in the laboratory ; pure carbon put under high pressure and an high temperature ; we are able to create real diamonds, identical to those extracted from mines, but with a reduced impact on the environment and human beings.
Cultivating a diamond requires patience, perfection, and rigor. Just like the daimond’s natural growing process 150km underground, 4 to 6 weeks are needed to “grow” a diamond carat in a laboratory. The rough diamond is then cut and polished by the human hand to reveal its brilliance. This is where the magic happens. The diamond shows off all of its beauty. Just like a game of seduction, it shines, grabs our attention, seduces us by its brightness and rainbow effect.
A diamond that fits beautifully within our era.
Zéro mine, zéro conflit, zéro extraction. Le diamant cultivé en laboratoire est une solution innovante face aux dérives de l’industrie diamantaire : épuisement des ressources de la terre, surexploitation des êtres humains, pollution, diamants de conflit et contrebande.
Le diamant de cultivé en laboratoire est aujourd’hui le seul diamant éthique complétement traçable. Pas de doute, nous savons de quel laboratoire il provient, et dans quelles conditions il a été créé.
Studies have shown that its carbon footprint is 8 times less than the mined diamond (the most pessimistic scenario). No holes in the ground, no deforestation or toxic waste, and no river and groundwater pollution.
The lab-grown diamond is about 30 to 50% cheaper than the mined diamond. Its creation is technically more expensive because of the need for heavy technological investments and R&D. However, since we source all of our diamonds directly from the laboratories, we significantly reduce the number of intermediates : from 10 to 15 for the mine diamond compared to 0 to 1 for the man-made diamond. Thus, we eliminate the intermediate margins and give the diamond its fair value.
We carefully select the laboratories that we work with. Our selection criteria : excellence, environmental sustainability, and fair labor practices.
Bien que les laboratoires soient à la pointe de la technologie, cultiver un diamant reste extrêmement difficile. Les capacités de production dans le monde sont limitées. C’est pourquoi nous diversifions nos partenariats et nous nous tournons vers plusieurs laboratoires situés en France, aux Etats-Unis et en Asie.
Our synthetic diamonds are carbon neutral certified, which means that the energy consumed to produce our diamonds is limited as much as possible and is offset by financing projects on carbon capture.
The term “synthetic diamond” is actually misleading. The word “synthetic” is often associated with artificial objects. Compared to moissanite, zirconium oxide, or what we commonly call “strass”, the synthetic (or lab-grown) diamond is not artificial at all. It is not a fake gem or an imitation. It is a real diamond made out of pure carbon. Not only does the term lead to confusion but, it is also scientifically incorrect. Scientifically we can not synthesize a pure element. We can only extract it or let it grow.
So why do we continue to call it a synthetic diamond in France ? The French law imposes the use of the term “synthetic diamond” or “synthetically produced diamonds”. We are committed to make the french government evolve its legislation just like other countries have already done such as the United States. These countries have banned the term “synthetic diamond” and recommend using “lab-grown diamonds”, “cultured diamond”, or “man made diamond”.
Yes, whether coming from the bowels of the earth or a high tech laboratory, each diamond is unique depending on its weight, purity, color, and size. Each diamond is evaluated and valued around 4 factors - the 4C’s :
Carat (weight) : The weight of a diamond is measured in carats. One carat is equal to one fifth of a gram. Two diamonds that have the same weight will not necessarily have the same value since this will depend on the three other factors : clarity, color, and the cut.
Clarity (purity) Each diamond has inclusions, little inclusions that are unique. For the most part the impurities are diamond crystals or other elements stuck in the gem during the forming process. If the diamond has very little impurities, it will be very precious and rare. The purity level is defined on a scale from “FL” (flawless) to “I”(Included). All of the diamonds that we use have a clarity superior or equal to VS (very slightly included).
Color: Not all diamonds are white (colorless) but, the most rare and precious diamonds are. In order to rate diamonds based on their color, a very precise scale has been developed : starting with the letter D (a white diamond, exceptionally colorless) to Z (a light yellow or brown diamond). All of the diamonds that we use have a D, E or F color.
Cut (taille) : Une fois crée, le diamant brut est taillé par la main de l’homme. L’homme lui donne une forme (ronde, poire, émeraude…), les proportions et les facettes idéales qui permettront à la lumière de se réfracter et de briller de mille feux. Ce travail de coupe de précision extrême est un art à part entière. Un diamant bien taillé créera de spectaculaires jeux de lumière et dévoilera tous ses feux, sa brillance et son éclat.
All of our diamonds superior to 0,5 carat are certified by gemology institutes like the IGI (International Gemological Institute). The jewelry that is made with diamonds of more than 0,5 carat are accompanied with an official certificate, like a diamond visiting card proving its quality.
DELIVERY
Free delivery in France and E.U within 4 to 6 weeks.
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RETURNS & EXCHANGES
Returns and exchanges are possible within a time limit of 15 days for earrings, necklaces, and bracelets.
MANUFACTURE
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