Our vision of the diamond

In love with beauty and fascinated by technological progress, our ultimate goal is to create audacious and committed jewelry, by combining craftsmanship and innovation.

New York is where we spent 2 years of our life and happened to discover this brilliant innovation : the lab-grown diamond. Since then, this diamond cultivated in a laboratory resounds in us like the obvious alternative of mined diamonds, like a social and environmental step forward.

Modern, it’s a revolution for the jewelry world. Sustainable, it leaves our earth intact. Traceable, it guarantees fair and equitable work conditions. In search of transparency and sense, we were able to create a desirable, ethical, and responsable jewelry. How can you not succumb to this gem of the 21st century?

What is a lab-grown diamond?

Simply, a diamond.

Did you know that the diamond is the precious stone that has the simplest chemical composition ? Whether it is extracted from mines or created in a laboratory, the diamond is composed of only pure carbon.

Thus, the lab-grown diamond presents the exact same physical, chemical, and visual properties as the mined diamond. A gemologist, with the naked eye, with a magnifying glass, or even with a x10 microscope can not tell the difference. It’s a diamond. Their only difference : their origin. One comes from mines, and the other is created in a laboratory by humans.

Fruit de la science et de l’innovation technologique, le diamant cultivé en laboratoire est aujourd’hui le seul diamant complètement traçable conçu dans le respect des hommes et de notre planète.

Comment créer un diamant en laboratoire ?

In order to understand, let's start with some geology… approximately 100 million years ago, diamonds were formed more than 150km underground with pure carbon subject to extreme temperatures and pressure. Then, these rough diamonds came up to the surface by volcanic eruptions. By digging, humans discover these mineral deposits regularly and open mines to draw the ressources.

Thanks to progress in the technological field, you can now buy yourself a diamond all while leaving our earth intact. Indeed, by reproducing the same earthly conditions needed to form a diamond in the laboratory ; pure carbon put under high pressure and an high temperature ; we are able to create real diamonds, identical to those extracted from mines, but with a reduced impact on the environment and human beings.

Cultivating a diamond requires patience, perfection, and rigor. Just like the daimond’s natural growing process 150km underground, 4 to 6 weeks are needed to “grow” a diamond carat in a laboratory. The rough diamond is then cut and polished by the human hand to reveal its brilliance. This is where the magic happens. The diamond shows off all of its beauty. Just like a game of seduction, it shines, grabs our attention, seduces us by its brightness and rainbow effect.

Pourquoi privilégier le diamant de culture ?

A diamond that fits beautifully within our era.

Zéro mine, zéro conflit, zéro extraction. Le diamant cultivé en laboratoire est une solution innovante face aux dérives de l’industrie diamantaire : épuisement des ressources de la terre, surexploitation des êtres humains, pollution, diamants de conflit et contrebande.

Le diamant de cultivé en laboratoire est aujourd’hui le seul diamant éthique complétement traçable. Pas de doute, nous savons de quel laboratoire il provient, et dans quelles conditions il a été créé.

Studies have shown that its carbon footprint is 8 times less than the mined diamond (the most pessimistic scenario). No holes in the ground, no deforestation or toxic waste, and no river and groundwater pollution.

The lab-grown diamond is about 30 to 50% cheaper than the mined diamond. Its creation is technically more expensive because of the need for heavy technological investments and R&D. However, since we source all of our diamonds directly from the laboratories, we significantly reduce the number of intermediates : from 10 to 15 for the mine diamond compared to 0 to 1 for the man-made diamond. Thus, we eliminate the intermediate margins and give the diamond its fair value.

3 questions / answers about our diamonds