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Our vision of the diamond

In love with beauty and fascinated by technological progress, our ultimate goal is to create audacious and committed jewelry, by combining craftsmanship and innovation.

New York is where we spent 2 years of our life and happened to discover this brilliant innovation : the lab-grown diamond. Since then, this diamond cultivated in a laboratory resounds in us like the obvious alternative of mined diamonds, like a social and environmental step forward.

Modern, it’s a revolution for the jewelry world. Sustainable, it leaves our earth intact. Traceable, it guarantees fair and equitable work conditions. In search of transparency and sense, we were able to create a desirable, ethical, and responsable jewelry. How can you not succumb to this gem of the 21st century?

What is a lab-grown diamond?

Simply, a diamond.

Did you know that the diamond is the precious stone that has the simplest chemical composition ? Whether it is extracted from mines or created in a laboratory, the diamond is composed of only pure carbon.

Thus, the lab-grown diamond presents the exact same physical, chemical, and visual properties as the mined diamond. A gemologist, with the naked eye, with a magnifying glass, or even with a x10 microscope can not tell the difference. It’s a diamond. Their only difference : their origin. One comes from mines, and the other is created in a laboratory by humans.

How to create a diamond in the laboratory?

In order to understand, let's start with some geology… approximately 100 million years ago, diamonds were formed more than 150km underground with pure carbon subject to extreme temperatures and pressure. Then, these rough diamonds came up to the surface by volcanic eruptions. By digging, humans discover these mineral deposits regularly and open mines to draw the ressources. Thanks to progress in the technological field, you can now buy yourself a diamond all while leaving our earth intact. Indeed, by reproducing the same earthly conditions needed to form a diamond in the laboratory ; pure carbon put under high pressure and an high temperature ; we are able to create real diamonds, identical to those extracted from mines, but with a reduced impact on the environment and human beings. Cultivating a diamond requires patience, perfection, and rigor. Just like the diamond’s natural growing process 150km underground, 4 to 6 weeks are needed to “grow” a diamond carat in a laboratory. The rough diamond is then cut and polished by the human hand to reveal its brilliance. This is where the magic happens. The diamond shows off all of its beauty. Just like a game of seduction, it shines, grabs our attention, seduces us by its brightness and rainbow effect.

Why choose lab grown diamonds?

A diamond in the era of time.

Zero mining, zero conflict, zero extraction. The labo-grown diamond is an innovative solution to the abuses of the diamond industry: exhaustion of the earth's resources, overexploitation of human beings, pollution, conflict diamonds and smuggling.

A traceable and ethical diamond

The lab-grown diamond is today the only completely traceable ethical diamond. No doubt, we know which laboratory it comes from, and under what conditions it was created.

A diamond more respectful of the planet

Studies estimate its carbon footprint at 8 times less than that of mined diamonds (in the most pessimistic scenario). No holes in the earth, no deforestation, no pollution of rivers and groundwater. welcome customers to your store.

A diamond at the right price

Lab-grown diamond. are on average 30 to 50% cheaper than mined diamonds. Its manufacture is initially more expensive since it requires heavy technological and R&D investments. However, since we source our diamonds directly from laboratories, we significantly reduce the number of intermediaries: from 10 to 15 for mined diamonds compared to 0 to 1 for synthetic diamonds. In this way we eliminate intermediary margins and give the diamond its fair value.

3 questions/answers about our diamonds

Where do our diamonds come from?

We meticulously select the laboratories with which we work. Our selection criteria: excellence , environmental sustainability and fair labor practices .

Although the laboratories are state-of-the-art, growing a diamond remains extremely difficult. Production capacities around the world are limited. This is why we are diversifying our partnerships and turning to several laboratories located in France, the United States and Asia.

The sourcing of our lab-grown diamond is certified carbon neutral , meaning that the energy consumed to produce our diamonds is reduced wherever possible and offset by funding carbon capture projects.

Why is it called a “synthetic diamond” in France ?

The term “lab-grown diamond.” is actually a misnomer. The word “synthesis” is often associated with that which appears artificial. Unlike moissanite, zirconium oxide, or what is commonly called “rhinestone”, there is nothing artificial about lab-grown diamonds. This is not a fake or imitation gem. It is a real diamond composed of a pure body: carbon . Not only does this name confuse our minds, but it is also scientifically false. Scientifically we cannot synthesize a pure body, we can only extract it or grow it.

So why do we continue to call it that? French law currently requires us to use the term “synthetic diamond”. We are mobilizing so that the French government changes its legislation as other pioneering countries, such as the United States, have done. The latter have banned the term “synthetic diamond” and today recommend the name “ lab grown diamond ” “ cultured diamond ” or even “ man-made diamond ”.

Is my lab-grown diamond. unique?

Yes, whether it comes from the bowels of the earth or a high-tech laboratory, each diamond is unique in its weight, its purity, its color, and its size. Each diamond is thus evaluated and valued around 4 criteria – the 4Cs :

Carat (weight): The weight of a diamond is measured in carats. A carat is worth a fifth of a gram. Two diamonds of the same weight will not necessarily have the same value, since this will also depend on the evaluation of the three other criteria: the purity, color and size of the diamond.

Clarity (purity) : Each diamond contains inclusions, small impurities that are specific to it. These are largely diamond crystals or foreign bodies trapped in the stone during the formation process. The fewer impurities the diamond has, the more valuable and rare it will be. The degree of purity of a diamond is defined according to a scale ranging from “Perfectly pure” (FL = Flawless) to “Inclusion visible to the naked eye” (I = Included). All the diamonds we use have a clarity greater than or equal to VS (Very Slighted included – “Very small inclusions”).

Color : Not all diamonds are white (colorless), but the rarest and most valuable are colorless diamonds without any trace of color. In order to classify diamonds according to their color, a very precise scale has been developed: ranging from the letter D (a white, exceptionally colorless) to Z (a light yellow or brown diamond). All diamonds we use are D, E or F color.

Cut : Once created, the rough diamond is cut by human hands. Man gives it a shape (round, pear, emerald, etc.), the ideal proportions and facets which will allow the light to refract and shine brightly. This extreme precision cutting work is an art in its own right. A well-cut diamond will create spectacular plays of light and reveal all its fire, brilliance and brilliance.

All our diamonds over 0.5 carats are certified by gemological institutes such as the IGI (International Gemological Institute). Our jewelry adorned with stones of more than 0.5 carat is therefore accompanied by an official certification, such as a diamond business card attesting to its quality.