The real impact of "Qui veut être mon associé" on Maison ODACE

By César & Manon, founders of Maison ODACE

It’s talked about a lot.
But what is the real impact of appearing on the show "Qui veut être mon associé" on a business?

With Manon, we were lucky enough to experience it from the inside with Maison ODACE.
And one thing is certain: yes, there is a QVEMA effect.

Immediate and massive visibility

On the evening of the broadcast, we recorded a spike of over 70,000 connections to our site in just a few hours.

Over the first week, more than 150,000 visitors discovered our world.
A level of visibility we could never have reached on our own in such a short time.

A direct impact on sales

Before the show, we thought the impact would be gradual.

But the reality was quite different.

In just a few days, we reached a turnover equivalent to that of the holiday season.

With an average basket of around €1,500, these results exceeded all our expectations.

A shift in customer behavior

Before QVEMA, the majority of our engagement ring sales went through an appointment, either in-store or via video call.

After the broadcast, we observed a significant change: many customers ordered directly, without prior contact.

A strong sign of trust.

Brand awareness that lasts

Beyond the numbers, the most lasting impact remains brand awareness.

Since our appearance on "Qui veut être mon associé," Maison ODACE has benefited from enhanced visibility and increased credibility.

Even today, we receive messages from customers who discovered us thanks to the show.

Thousands of messages

One of the most striking aspects was the influx of messages.

Thousands of words of encouragement, congratulations, and support.

A strong bond was formed with our community.

An accelerator, but not the end goal

Looking back, QVEMA was a powerful accelerator.

But it is not an end in itself.

What matters is what you build afterward.

At ODACE, we chose to continue developing a high-standard jewelry house, supporting each client during unique moments.

Today, we welcome our clients by appointment in our boutique to create jewelry that reflects who they are.

An experience that marks a trajectory

Some experiences change a trajectory.

Our appearance on "Qui veut être mon associé" is one of them.

But ultimately, what makes the difference isn't the exposure.
It's what you do with it.