How We Were Selected for “Qui veut être mon associé”

By César & Manon, founders of Maison ODACE

It all started in just a few minutes.

On March 27, 2023, early in the afternoon, we were having lunch together, as we often do, discussing the development of Maison ODACE and our needs for the months ahead.

Nothing hinted at what would come next.

A Decision Made in Just a Few Minutes

As we finished lunch, we glanced at our phones.
An ad appeared: a brand that had been featured on “Qui veut être mon associé.”

We looked at each other.
Without really speaking, we understood.

A few minutes later, we checked whether applications for the new season were open.
They were.

We quickly set up a light, placed our phone, and started filming a first presentation video of Maison ODACE.

In less than two hours, everything was ready.
The application was submitted.

At that moment, we knew the chances of being selected were extremely slim.
But one thing was certain: we had tried.

Months of Waiting

After submitting, silence.
Weeks passed, then months.

Until one day, we received a message: we had been selected to move forward in the process.

The beginning of a journey we had not yet imagined.

From Application to the Stage

Being selected for “Qui veut être mon associé” is not just about a video.
Several steps follow: exchanges with the production team, pitch preparation, filming…

Each step requires rigor, preparation, and the ability to tell your story with clarity.

It is also a demanding exercise: learning how to condense months, or even years, of work into just a few minutes.

What This Experience Taught Us

Looking back, this application reflects quite well how we approach entrepreneurship.

Sometimes, everything starts with a simple decision.
A moment when you choose to act, even without any guarantee of the outcome.

This is the same mindset that guides us today in developing our jewelry house.

We support each client in creating unique pieces, especially engagement rings, with the same level of care and attention to detail.

An Ongoing Journey

This seemingly ordinary moment marked the beginning of a defining chapter for ODACE.

And as often, everything starts with a decision.
Sometimes made in just a few minutes.

For those who wish to discover our world, we welcome you by appointment in our Paris boutique.